In business or life, if there is something that we do not know how to do we turn to a skilled professional to help us.  In just the same way as these professionals have studied their particular profession so too has a Personal Stylist spent many years studying and implementing their knowledge.  As a personal stylist or Image Consultant, the main thing to remember is that it's Personal, which means like a doctor considers each patient as an individual and so applies his diagnosis so a Personal Stylist will do the same.